
NOWADAYS, travelers rely heavily on online reviews contributed by other travelers to make purchase decision about hotels and lodging. Often the choice between two hotels can come down to the number of 5-star or 1-star reviews one hotel has over another or sometimes it’s a genuine, authentic and well balanced review that a traveler identifies with that sways their decision. Because of this, the stakes are high and there is quite an incentive for companies to cheat in order to gain an advantage in the online travel review space. To game the system, companies often write fake positive travel reviews for themselves or even commission third parties to write glowing fake reviews on their behalf (also known as ‘touts’ or the practice of ‘touting’). On the other hand, even the good actors that follow the rules can be sabotaged by fake reviews that are written or created by their competitors.
To help combat this situation Traxo has launched the industry’s first ‘verified reviews’ platform for hotels and flights that ensures reviews are written by real travelers who have stayed at the hotel or flown the flight they are reviewing. All travel reviews that are written by a traveler with a confirmed travel booking are labeled as ‘verified’ by Traxo. Traxo automatically detect bookings made on major travel websites. Users can also forward their confirmation emails to Traxo to have their trip information collected and stored. Once the user returns from their trip, they are prompted by Traxo to write a ‘verified’ review.
Other industries have turned to purchase verification-type systems like Amazon’s Verified Purchase program. Even in the travel space, other companies have taken similar approaches to address this problem. For instance Expedia and USA Today’s new HotelMe, have started to make progress to address the fake review dilemma, but their solutions are highly limited. Expedia offers verified reviews through only the companies they own, but if travelers book other parts of their trips on other sites like Priceline or Orbitz, they would have to hopscotch around the Web to try to find those reviews. AlsoHotelMe’s verified reviews only come from a handful of participating hotels, and only when booked directly on the hotels’ websites. In comparison, Traxo recognizes bookings from most major travel websites.
You can search for and read Traxo verified reviews at: https://traxo.com/reviews.







