Well, a few days have passed since the launch of the Traxo travel score and the response to the new feature we’ve gotten here at Traxo has been overwhelmingly enthusiastic. We’ve been comparing a wide range of scores here at the Traxo office and the low score of at least one of our guys compared to the others has already motivated him to take a well deserved summer vacation. One thing we’ve noticed is there are primarily three main ways that people view the travel score.
The first and largest group, are those who wish to use the score to identify the experienced travelers in the online community. This includes those who are seeking to offer travel goods and services or those who are counting on the service or advice of others when making travel plans. For example, the carry-on luggage recommendation of a Jetsetter level member, who averages seventy days on the road per year according to our metrics, would be held in much higher regard due to the fact that about a fifth of his or her time each year is spent living out of a suitcase. Along the same line of thinking, someone targeting sales of high end luggage would also love to have that same Jetsetter on board to vouch for the product through online promotion or just good old fashioned word of mouth.
Since the introduction of the Traxo travel score feature a couple days ago, we’ve been really been excited by the enthusiasm our members have shown towards the new feature. In fact, we’ve been seeing a whole flurry of new activity involving Traxo members sharing their scores on their Facebook or Twitter feeds, and we hope this translates into activity among your friends, away from the computer and this digital life we spend so much time in nowadays. So you’re thinking, well just what kind of activity? Below I have listed just a few to get started.
Asking friends for recommendations. Travelers with a higher travel score means they have gone to more places, have spent more days on the road, or are intimately familiar with all the different travel programs out there, and the perks that go along with them.
We like geeky things here at Traxo. We believe things like statistics, algorithms, and data analysis are the clockwork behind what we know as today’s socially driven internet. To put this belief into action, we’ve just rolled out some new features that we’re really excited about and that we think will be a really nice supplement to the travel sharing features we already have in place. One of them, called the Traxo travel score, will allow each traveler on the Traxo network show off and keep track of his or her own travel “chops.”
The travel score will allow a traveler to display his or her travel credentials and be identified as a beginner traveler, open to seeing new places and creating new experiences, an intermediate discoverer, open to expanding his or her own unique set of experiences, or a travel guru, expert in all things related to travel, and willing to share these valuable insights with others in the online community.
It’s really a simple concept. The score is based off of an algorithm developed by the ahem, more “mathematically-gifted” members of our development team and takes into account four primary parameters when calculating the score: travel coverage, distance traveled, duration traveled, and account loyalty status achieved. Scores are then individually weighted based on trip verification status and date of travel.
Every traveler is then assigned a travel score from 1 to 100 based on this algorithm, and the score is displayed in the profile of each traveler, along with its associated tier. Tiers rank from Trekker, the greenest of travelers, all the way up to the mighty Conquistador ranking, which is currently comprised of less than the top one percent of all travelers on the Traxo network.
One question that we often get asked here at Traxo is the simple question, “where exactly have people traveled to most?” So in order to answer that question, we dug up data compiled by our users since the we began the site, and looked at the total pooled data of domestic and international visits as confirmed through airline and hotel bookings made by Traxo members.
The answer unsurprisingly, is that Traxo members are a very well-traveled bunch. However, the overall breadth of our members’ travel experienced surprised even us, as Traxo members have touched upon nearly every part of the globe; even the lightly traveled countries of Chad and Uzbekistan aren’t off the grid for Traxo members. Over the last couple years, our members have made thousands of visits to all fifty US states and 127 different countries on every continent except Antarctica! (but if anyone intends to be the first Traxo community member to do so, we have an award badge waiting just for you).
In the map below, we’ve used the terrific web-based mapping site Target Map and plotted out a map of the fifty states showing just where our members have been and the relative popularity of each.
As expected, the sun-soaked locales of California and Florida top the list, followed by the big cities in Texas, New York, and Illinois. The ski slopes of Colorado and casinos of Nevada follow closely behind, a testament to the fact that, as expected, we Traxo members can play just as hard as we work.
Yes, indeed we have! When we started the Traxo community a few years ago, we had a vision for it to be a great place for managing your travel accounts, simplifying your plans, and sharing with a network of like-minded travelers. We knew at the time that many great travel communities already existed on the web, but that no place existed for travelers to share confirmed reports of where they’ve already been and where they’re going, through simple automated tools. Connecting smart and in-the-know travelers to a networked community of similar friends was one of the main goals we had in mind.
And that is why we started Traxo. In addition to being one place where you can manage of all your airline and hotel accounts (I personally remember spending many wasted minutes looking up account info every time I made a booking, so this tool by itself was invaluable for me), it also keeps you in touch with an amazing community of travelers. So now whether it’s New Year’s Eve in Times Square, Oktoberfest in Germany, or South by Southwest in our favorite city Austin, TX, you’ll be able to organize travels with your buddies, simply and easily.