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NDC and the Retailing Revolution: Navigating the New Landscape of Corporate Travel with Traxo

November 27, 2023

In a detailed article by Business Travel News, the emerging trend in managed travel retailing has been discussed, especially in the context of New Distribution Capability (NDC) — a retailing initiative launched by IATA for the development and market adoption of a new, XML-based data transmission standard. American Airlines has been at the forefront, shifting many fares from traditional EDIFACT systems to NDC-enabled channels, with United Airlines also expanding its continuous pricing offerings in similar channels.

NDC's Impact on Travel Retailing and Distribution

NDC aims to enable the travel industry to transform how air products are retailed to corporations, leisure, and business travelers by addressing the industry’s current distribution limitations: product differentiation and time-to-market, access to full and rich air content, and transparent shopping experience.

Challenges of Transitioning from GDS to NDC for TMCs

The move toward NDC is significant as it allows for a more dynamic and personalized retailing environment, where airlines directly control pricing and offer tailored bundles. This presents challenges and opportunities for travel management companies (TMCs) and online booking tools, which traditionally relied on GDS systems that do not support the more dynamic NDC content.

Traxo: A Vital Asset for Navigating the Shift to NDC

This is where Traxo comes into play as a vital asset for travel teams. As suppliers aggressively introduce attribute-based pricing and personalized bundles become more prevalent, travel managers need to ensure they capture all booking data and manage their travel programs effectively. Traxo provides data aggregation and itinerary intelligence solutions that capture and consolidate corporate travel data from all sources.

In a recent article by Business Travel Magazine, Paul Tilstone of Festive Road highlighted the growing significance of travel data tools, including Traxo, in travel management, saying that data capture can no longer be a secondary — instead it must be “front and center.”

“We should have technology in the modern retailing world that services the travelers in an easy and convenient way that gives them what they need.”

Utilizing NDC for Enhanced Travel Retailing with Traxo's Support

By deploying Traxo, travel managers can keep up with the shift towards NDC. For instance, Suzanne Boyan of ZS Associates has utilized United's bundles through the NDC channel on Serko’s Zeno booking tool for more efficient travel retailing. Traxo is already helping companies like ZS Associates by managing direct booking data seamlessly, interfacing with tools like ARC's Traverse for capturing leisure-like booking experiences within a corporate context. This allows corporate benefits to be integrated into the booking process, improving traveler experience while maintaining policy compliance.

Preparing for the Future: Traxo at the Forefront of Travel Management

Travel managers are now looking for technology solutions that can "future-proof" their programs, with Traxo at the center of these strategies. The shift towards more direct booking strategies means that TMCs and travel buyers must be ready for whatever the industry brings next, and having the right data aggregation tools is critical.

Traxo's Role in Delivering Personalized Travel Experiences

With personalized travel becoming increasingly important, the ability to understand and cater to individual traveler needs and preferences is becoming a key competitive advantage. Traxo's capabilities in capturing and organizing travel data from various sources enable companies to tailor the travel experience more precisely, addressing traveler desires for a more consumer-like, personalized experience.

Leveraging AI and Loyalty Data for Tailored Travel with Traxo

As loyalty programs and artificial intelligence (AI) become more integrated into corporate travel, understanding the traveler at a deeper level is imperative. Traxo's solutions can contribute significantly to harnessing the power of AI to anticipate traveler needs and preferences, thereby enhancing the travel experience and increasing policy compliance and traveler satisfaction.

Traxo: The Essential Tool for Managing NDC's Advancements in Travel

Traxo represents a key asset for travel teams adapting to the new landscape of NDC. It enables travel managers to capture comprehensive data, allows for personalization at scale, and ensures preparedness for future industry changes. As NDC reshapes the travel distribution ecosystem, tools like Traxo will be essential for travel managers seeking to navigate this new terrain successfully.



Connect with Traxo

 

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New Distribution Capability (NDC) is a new data transmission standard developed by the International Air Transport Association (IATA) that aims to modernize the distribution of airline content and provide a richer shopping experience for travelers. It enables airlines to offer more personalized and differentiated products and services, such as

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What Travel Management Teams Need to Know About NDC

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How Corporate Travel Data Enables Greater Booking Flexibility

In today's fast-paced business environment, corporate travel management teams face many challenges, such as ensuring the safety and comfort of their business travelers while keeping costs under control. One of the main challenges is to provide flexible booking options that meet the specific needs of their travelers while retaining full visibility.

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How Enterprise-Level Companies Address Personal Trips

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Making the Most of Your Corporate Travel Data: 3 Business Travel Savings Opportunities You May Be Missing

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TMC Travel Management: Merging TMC and Non-TMC Travel Data to Improve Business Travel Management

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Small-to-medium size

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What Are Business Travel Costs?

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Empowering Supplier Negotiations Through Travel Data Visibility

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Regardless of the exact reason

Complete Travel Data Drives Travel Policy Compliance

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The Benefits of Using Traxo to Manage Multiple TMCs

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What Are TMCs (Travel Management Companies)?

TMCs, travel management companies

How Business Travel Data Helps Organizations Manage COVID Variants

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COVID-19 and Corporate Travel: Steps to Take Now for What Comes Next

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Three Ways Travel Managers Are Approaching COVID-19

  1. Employees first – Ensuring

China, Coronavirus, Corporate Travel and Duty of Care

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In corporate travel's dynamic and often unpredictable world, ensuring employee safety and well-being is paramount. The experience of a global consulting firm, recognized among the Business Travel News (BTN) top 20, serves as a compelling case study highlighting the crucial role of comprehensive travel visibility solutions in safeguarding employees

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In an era where work flexibility is no longer a perk but a norm, the boundaries between professional and personal life are increasingly blurring. This is especially true in the context of business travel, which has evolved to include what is now known as "bleisure" travel — a blend of business and leisure. A compelling illustration of this trend

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In the ever-evolving corporate travel landscape, change is not just inevitable—it's an opportunity for growth and innovation. The recent announcement of Amex GBT's plans to acquire CWT for approximately $570 million represents a significant milestone in the industry's journey. This acquisition will bring together two of the largest corporate

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In a notable shift poised to redefine the travel booking landscape for countless flyers, American Airlines has announced significant updates that will impact how AAdvantage loyalty program members earn miles, manage baggage fees, and utilize trip credits. This move is not just about altering the logistics of flying; it's a strategic endeavor to

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6 Tips for Managing Bleisure Travel

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2019 started off like any other year: busy calendars, overbooked flights, sold-out hotels and a bustling meeting schedule. Business was booming and travel managers were busy. Their time was spent assisting travelers, negotiating contacts, managing rates, auditing itineraries, and other mundane tasks — Until everything stopped.

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As the global economy begins to reopen, corporate travel teams worldwide are planning for how best to restart their company’s business travel activity. Most firms have made it through the initial “triage” stage of the pandemic. Now, teams are taking stock of how their travel programs performed in the midst of the crisis, in order to assess how

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Uncertain times – I have lost count of how many times I heard the phrase “uncertain times” over the last two months. Since the spread of COVID-19 began, the world has certainly been faced with innumerable challenges on every imaginable level - physically, mentally, spiritually, and more, especially in the realm of business travel. There are many

COVID-19 and Corporate Travel: Steps to Take Now for What Comes Next

Travel managers have been on the front line of corporate travel’s response to the COVID-19 outbreak. Companies are in varying stages of dealing with the outbreak, but we’ve heard three common themes in how travel teams are approaching this unprecedented new reality.

Three Ways Travel Managers Are Approaching COVID-19

  1. Employees first – Ensuring

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If your CEO or head of risk management walked into your office today and asked you how many employees recently traveled to China, and hence could be at risk for exposure to coronavirus, how confident are you of your answer?

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